Lacta decided to leverage the potential of augmented reality with their latest chocolate bar, where presenting it as a gift to someone else (as long as you are staying in Greece, that is), will require a free Android or iPhone mobile app by OgilvyOne Worldwide to be installed beforehand by the recipient. This enables Greek consumers to use their phone to send a message to a friend through any chocolate bar from Kraft Foods' Lacta brand.
Ubergizmo, Lacta chocolate bar uses augmented reality to send message to a friend
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