Today, Google is officially launching its Trusted Stores program that aims to provide online shoppers with customer satisfaction scores of merchants. The said program was first tested by Google last year with 50 online merchants participating and more than 10 million orders received so far. Google said via its blog that the program is working better than they hoped it would be, generating positive feedback from shoppers and increasing sales for merchants. Google is now opening the Trusted Stores program to all U.S. merchants. Those who would like to participate can apply here.
Ubergizmo, Google launches Trusted Stores program for merchants and online shoppers
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