Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial. Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup.
Autoblog , C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan, C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan
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