
Ford is offering car shoppers the opportunity to participate in a rather unique take on the test drive experience. Instead of simply handing over the keys and taking a lap around the block, Ford equipped a group of Focus test cars with telemetry equipment, commandeered a parking lot and set up an obstacle course. The data of the test run was fed through a recording device, and a real-life video game was born. Players score points based on the way they navigate the course, and their time is taken into consideration.
Autoblog, Ford turns a real-world Focus test drive into a game
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