Watchmakers pursue partnerships with automakers and racing series like they're made of gold – which is, often enough, the case with the timepieces that ensue. Breitling has Bentley. Jaeger-LeCoultre has Aston Martin. TAG Heuer has McLaren. We'll let you draw your own conclusions about Porsche Design watches.
Ferrari's relationship with official timekeepers has been a bit more volatile, however. Girard-Perregaux served the function until a few years ago when the contract was awarded to Panerai.
Autoblog, Hublot named as Ferrari's latest official timekeeper (video)
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