Google SVP of Advertising Susan Wojcicki speaking with Wired senior writer Steven Levy earlier this year. Google's bread and butter is its targeted advertising technology, a multi-billion dollar business that tailors ad results to the browsing habits of individual users. The problem is, the better Google gets at guessing which ads we might want to see, the creepier its system feels.
Google wants to change that. The company just announced plans to roll out a new feature that provides clarity (or “transparency” in Google parlance) on why you receive certain ads.
Gadget Lab, New Google ‘Transparency' Feature Aims to Reduce Ad-Targeting Creepiness
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