Finding one's self at the helm of a storied automaker like Ferrari must be equal parts amazing and terrifying. While you have the power to steer the company in any direction you so please, you're also saddled with serving the high expectations of the world. Luca Cordero di Montezemolo knows all about those pressures. The Piedmontese aristocrat took the helm of Ferrari nearly 20 years and has largely been responsible for the company's transformation in that time.
Autoblog, How Montezemolo revolutionized Ferrari after Enzo's death
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