Some games have traditionally targeted boys, while others like a make-believe kitchen favors the ladies. Well, who would have thought that the day would come where LEGO might launch a line that was specifically engineered for women. We are talking about LEGO Friends here, where you will place your little LEGO creations in the imaginary Heartlake City. According to LEGO CEO Jorgen Knudstorp, “We want to reach the other 50 percent of the world's children.” Is this a hidden admission that the Danish brick-making company previously focused their efforts on boys.
Ubergizmo, LEGO for the ladies
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