When Chrysler wanted to use an Eminem song in its 2011 Super Bowl ad, the company's Chief Marketing Officer Olivier François took it upon himself to convince the elusive rapper. In the end, the Chrysler not only ended up with the song, but François had persuaded the performer himself to appear in the spot. In Chrysler's follow-up Super Bowl commercial earlier this year, Clint Eastwood made a rare pitch and a star-turn with the Halftime in America ad.
Autoblog , Chrysler's marketing chief wins Brand Genius Award, Chrysler's marketing chief wins Brand Genius Award
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