. Apple has edged out Google to become the most reputable company of 2012, according to a study from marketing research firm Harris Interactive. The firm's 13th annual Reputation Quotient (RQ) survey had Apple coming ahead of Google, which held the top spot in 2011′s poll. Coca-Cola, Amazon and Kraft Foods rounding out the top five. “We are seeing the emergence of a group of companies that garner reputation equity by being positively associated with multiple industries,” said Robert Fronk, executive vice president of Harris Interactive.
Boy Genius Report, Apple tops Google in cooperate reputation, study shows
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