Friday, February 24, 2012

New Nike+ apps and shoes cater to basketball players and training athletes

New Nike+ apps and shoes cater to basketball players and training athletes

Nike just keep building on its Nike+ brand, turning what started life as a glorified pedometer, into a full-fledged workout-tracking platform. Hot on the heels of the FuelBand comes Nike+ Basketball and Nike+ Training, two new experiences with their own dedicated footwear. For ballers, the Hyperdunk+ features a pressure sensor that measures speed, jump height and even abstract concepts like “hustle.” It also features a ego Showcase mode that lets you superimpose workout data over video of you dunking and post it to the web.

2DayBlog.com, New Nike+ apps and shoes cater to basketball players and training athletes

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