Wednesday, February 15, 2012

Tic Tac augmented reality billboard

Tic Tac augmented reality billboard

The world of augmented reality (AR) has expanded even further, where more and more mobile devices are now capable to let one experience AR wherever they are. Tic Tac knows this, and wants to leverage on AR by rolling out a range of interactive advertising and mobile experiences in its latest marketing campaign known as "Shake It Up." This marketing campaign will rely on various media channels such as TV, print, and mobile ads, where Tic Tac highlights odd facts which surround daily routine activities, while encouraging ordinary folk like you and I to perform things differently.

Ubergizmo, Tic Tac augmented reality billboard

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