. In a move that is sure to strike fear into broadcasters and advertisers everywhere, Apple (AAPL) is apparently working on technology that would automatically shut off broadcast advertisements in favor of preloaded content. AppleInsider reports that a new Apple patent covers a system of “seamless switching between radio and local media” that will let mobile devices “automatically switch between broadcast content and stored media to offer the user a type of customized content consumption experience.”.
Boy Genius Report , Apple poised to enrage cable companies with new ad-blocking tech, Apple poised to enrage cable companies with new ad-blocking tech
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