See how SRT cooks up new paint colors in its 'kitchen'

Paint colors are a big deal for any automaker, and choosing hues for a specific brand can take as much fretting and focus as nearly any other aspect of vehicle design. For SRT, that means finding colors that cooperate with everything from the high-performance Grand Cherokee SRT8 SUV and the Chrysler 300 SRT8 sports sedan, to the wilder Charger SRT8, Challenger SRT8 and Viper. That range requires more than a little breadth, and Jim Parker, Head of Exterior Color at Chrysler, recently took the time to sit down for a little video to talk about what goes on in the SRT Color Kitchen.



Autoblog , See how SRT cooks up new paint colors in its 'kitchen', See how SRT cooks up new paint colors in its 'kitchen'