. . Moments ago at the Guggenheim Museum in New York City, Apple's VP of marketing Phil Schiller announced what has been rumored for weeks - Apple is setting its sights on the textbook industry. It seems that Apple will be more of an ally to textbook publishers with its new initiative, however, which is a drastically different approach from the company's entrance into the music business when it ruffled the feathers of the major labels. Noting the challenges kids face in school, Apple is playing up the company's strengths in delivering some of the best tools to help publishers deliver great content, made specifically for the iPad.
Boy Genius Report, Apple reinvents textbooks for iPad, unveils iBooks 2 and iBooks Author
No comments:
Post a Comment