In a matter of days ahead of an initial public offering, Facebook announced that their lead in the online display advertising market has jumped, growing to 27.9% for 2011, which is nearly 8% more compared to 21% just a year back – at least, according to new data which was released by research firm comScore Inc. This means Facebook is pulling even further away from their closest competitor, Yahoo Inc., who holds 11% of the display-ad market at the moment, growing ever so slightly from 10.9% in 2010. Even further behind the pack would be Microsoft Corp. and Google Inc., where they have just less than 5% each.
Ubergizmo, Facebook extends online display ads lead over Yahoo
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