Peugeot rolls out 301 (and new nomenclature) for emerging markets

Where automakers could once get by selling in a handful of specific markets, these days, they need to grab as much market share as they can around the world. That's particularly true for a brand like Peugeot that's missing out on one of the largest markets in the world – this one – and so it is ramping up its assault on developing markets with vehicles like the one you see here. Called 301, the approximately Focus-sized sedan is intended for markets that we once considered the second or third world – markets like Russia, Africa and the Middle East.

Autoblog, Peugeot rolls out 301 (and new nomenclature) for emerging markets