B2B Companies Struggle to Deliver B2C E-commerce Experience Their Customers Expect

2013 E-commerce Report from Intershop reveals that smartphone usage, social media and the consumerisation of IT are driving up B2B customer expectationsHalf of 400 B2B organisations surveyed say it is difficult to provide intuitive and user-friendly interfacesMultiple factors driving change adds complexityYet half (49%) agree that bringing customers from offline to online could result in a higher bottom lineJena, Germany, 16 September, 2013 – When it comes to selling online, B2B organisations have to adapt to changing customer expectations, driven by trends such as smartphone usage, social media and the consumerisation of I

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