Tuesday, May 15, 2012

More than 70% of users spend little or nothing on apps

More than 70% of users spend little or nothing on apps

. Nearly two-thirds of consumers in the United States have spent money on mobile applications on at least one occasion according to a survey conducted by ABI Research. More than 70% of users spend little to nothing on apps, however, while the highest 3% of all spenders account for nearly 20% of the total amount spent. "The median amount among the consumers who spend money on apps is much lower than the average, just $7.50 per month,” senior analyst Aapo Markkanen said.

Boy Genius Report, More than 70% of users spend little or nothing on apps

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